The House of Peroni, a thoroughly modern transmedia, experiential project and the brainchild of the Peroni brand, has taken a month-long residency at the palatial 41 Portland Place. The aim of this bi-annual exhibition, according to editor and art director John-Paul Pryor, is to celebrate the “profound and positive creative impact Italy has had on the world stage” and to shine some light on the new wave of a burgeoning contemporary, creative revolution that recalls the explosive cultural paradigms of Rome in the 60s.

Intérieur London (formerly CID Interieur) in conjunction with Calabrese House and Brand Revolution, will be presenting a selection of our projects and our approach to hospitality and leisure projects.